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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Go for long-lasting color with oVetone's Rose Gold for Brown Hair semi-permanent hair dye to achieve a warm-toned petal-pink hue on light to dark brown starting shades or a vivid, raspberry hue on light to dark blonde starting shades
oVertone Coloring Conditioners are ultra-hydrating, semi-permanent hair dyes that transform hair into vibrant new colors that fade gracefully when you want them to. Our 100% Vegan & Cruelty-Free, DIY-friendly formula was created as a healthy alternative to toxic and damaging box dyes. Clean ingredients like Coconut Oil, Shea Butter, Avocado Oil, and Jojoba Oil will moisturize your hair with every color application. This temporary hair dye is made without harmful chemicals (peroxide, ammonia, bleach, heavy alcohols) and is sulfate-free, phthalate-free, and paraben-free for vibrant, shiny, and noticeably softer hair.
Before coloring your hair perform a strand test on a small hidden section to ensure you’re happy with the results. Everyone’s hair is different, so the results will vary.
To get the maximum benefits from your Coloring Conditioner:
1. APPLY. Add color to wet or dry hair — we recommend dry hair for maximum color deposit
2. SATURATE. Drench strands to ensure full coverage
3. WAIT. Leave on for 10-15 minutes
4. RINSE. Rinse thoroughly with warm or hot water
5. DRY. Style as usual
6. MAINTAIN. Reapply whenever hair feels dry or needs a surge of extra color
7. SHOW IT OFF. Bring out more YOU with every new hue
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.