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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Nature Strong is even more flowerful! Up your Vegan routine with our NEW botanical base coat, shades, and vegan glitters that last up to 7 days of wear and shine with ingredients you can trust.
Nature Strong is our first high-performance, natural origin nail lacquer. It features original shades with the same professional performance you've come to know and love: 2 coats of color provide classic nail lacquer wear, with color and shine that last for 7 days. The natural origin, highly pigmented, premium lacquer formula contains no animal-derived ingredients and up to 75.6% Natural Origin & 84% Bio-sourced ingredients. Plus, the packaging is made with 20% post-consumer recycled materials. We're ready to change the world. Are you with us?
Start with our NEW Nature Strong Base Coat, apply two thin coats of natural-origin nail polish shade of choice. Let dry, then apply Nature Strong Top Coat.
It is *9-Free" (*) and cruelty-free (*).
Free of Animal Derived Ingredients, contains no animal by-products - Clean*
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.