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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Time to get icy! Introducing the next generation of prep care with the NYX Professional Makeup Face Freezie Cooling Primer + Moisturizer. Drop the ice cubes and level up your priming game with this face primer + moisturizer in one! Formulated with Snow Mushroom for 24 hour hydration, and Niacinamide to tighten those pores! This unique frozen sorbet texture delivers a soft cooling sensation and 10-in-1 benefits.
How to use: Apply AM and PM on clean, dry skin. Wear alone for that dewy, fresh-face finish or before makeup/foundation for makeup-ready skin. Avoid eye area and direct eye contact. Get iced out with cryo inspired benefits by pairing with our Face Freezie Cooling Undereye Patches, before or after application!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.