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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Not Your Mother's Curl Talk Sculpting Gel for curly hair keeps your look locked in place with a firm, flexible, flake-free hold. Curl Talk Frizz Control Sculpting Gel sculpts and shapes curls to activate a long-lasting, frizz-free style that moves with you using a Rice Curl Complex—a blend of rice, keratin amino acids, and enzymes—to hydrate, condition, protect, and enhance curl retention. This curly hair gel bends the rules of your typical gel to give you the best of both worlds: highly defined curls that still have their natural movement.
Safe for natural hair and colored hair, this curly hair gel is made for all curl types (2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, 4C). Made with good vibes only, it is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, drying alcohol-free, gluten-free, dye-free, and cruelty-free. Simply scrunch or comb a quarter-sized amount through damp hair, apply more as needed, and let dry. Let your curls do the talking with Not Your Mother's Curl Talk Sculpting Gel.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.