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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Hit freeze on your favorite hairstyles with Not Your Mother's Curl Talk Lasting Definition Flash Freeze Gel.
This hair gel provides an extra strong curl hold that hydrates and controls hair frizz for healthy hair definition that lasts. Formulated with Not Your Mother's Rice Curl Complex - a blend of rice, keratin amino acids, and enzymes - our Curl Talk Lasting Definition Flash Freeze Gel will protect and enhance the retention of your curls.
When ready to use this curly hair gel, scrunch the hair product into wet hair and let it dry. Apply in small quantities, then increase amounts as needed. This defining curly hair styling gel is great for all curly hair types (2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, & 4C). Made with good vibes only, it is silicone-free, paraben-free, alcohol-free, and dye-free.
This hair gel for curly hair will leave you with touchable, crunch-free curls that stay locked in all day long.
Packaging contains 75% recycled content.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.