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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Not to throw shade, but our sunscreen is a shining example of how all mineral sunscreens should behave. We have the broad spectrum protection you want, without any of the application annoyances like thick white residue or greasiness. Our formula is dermatologist-tested and suitable for sensitive skin. It features just one active ingredient: 20% active Zinc Oxide. We don't use chemical actives like oxybenzone and octinoxate, so all Native Sunscreens are compliant with the Hawaii Act 104 which was passed in an effort to protect Hawaii's reefs. Don't forget to reapply at least every 2 hours.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.