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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
This deep, dramatic pink was born for the limelight. Fuchsia Fever recharges your color with vivid berry intensity—made to stand out under any light.
Love Color™ is your backstage pass to bold color revival. Whether you’re rocking your signature shade or trying something new, this ultra-pigmented conditioner keeps hair hydrated, glossy, and stage-ready—no bleach, no commitment.
Formulated with vegan ingredients and zero harsh chemicals, Love Color™ hydrates dry, processed, or faded hair while depositing rich Manic Panic® pigment. It’s your go-to for maintaining vibrant shades or trying out a no-commitment hint of color before you dive in head first.
Because your color should be as fearless as you are.""
How to Use:
Wear protective gloves to prevent staining.
Apply a small amount to clean, damp hair.
eave on for 5–10 minutes (or longer for deeper color).
Rinse thoroughly with cool water away from face.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.