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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
L'Oreal Paris EverPure Blonde hair care system with iris hydrates and brightens color treated, blonde, and dry hair while restoring shine and protecting color. Tone your hair and further neutralize brassiness with our EverPure Purple Shampoo and Conditioner. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Gluten Free, Vegan Formula. Validated by Colorists. Safe to use as daily hair care regimen. Our formulas are especially gentle on color treated hair.
Use daily or on wash day. Apply Blonde Shampoo to wet hair and massage into a thick lather. Rince. Follow with Blonde Conditioner. For more toning on brassiness, use EverPure Purple hair care system 1-3 times a week.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.