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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Indulge your hair in a truly nourishing experience with Loma Nourishing Shampoo. Formulated with skin care cleansers, this shampoo goes beyond just washing away dirt and oil – it actually nourishes and treats your hair with every use. Say goodbye to harsh sulfates, as this shampoo is as far away from them as possible, ensuring a gentle yet effective cleanse. But that's not all – Loma Nourishing Shampoo also boasts a delightful aromatherapy blend of juicy cranberry and crisp pear. Not only will your hair be left clean and nourished, but your senses will be invigorated and rejuvenated as well. It's a sensory experience like no other. This shampoo is specifically designed for those with dry, thirsty, and chemically treated hair. It's the perfect solution for those struggling with damaged, lackluster locks. Infused with carefully chosen ingredients, it provides deep hydration and restores vitality to your hair. With regular use, you'll notice a significant improvement in the overall health and appearance of your hair.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.