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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash. The unique Magic Precision Brush allows easy, smooth application to cover even the peskiest on any hair type or texture. 3,2,1…Grays gone! To cover larger areas of gray roots, try L'Oreal Paris Magic Root Cover Up temporary spray.
1. Rotate bottom of concealer counterclockwise until a small amount of color is dispensed. 1st use may require 20+ full rotations. TIP: Blot brush on tissue to evenly distribute product throughout bristles.
2. Gently pulling hair away from the scalp, use light strokes to build and blend color over grays. TIP: if product gets on scalp, blend with a tissue.
3. Let it dry for 1 minute. Done!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.