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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
When hair is colored, bleached, and damaged it can become weak from within. EverPure Bond Repair system with citric acid penetrates inside the hair cortex to rebuild weak hair bonds. Repairs hair in just one use with system. Scientifically proven to strengthen hair and reduce breakage. For smoother hair than with the number one prestige routine on wet (damaged) hair in instrumental test.
After using EverPure Bond Repair Pre-Shampoo Treatment Concentrate and EverPure Bond Repair Shampoo; apply EverPure Bond Strengthening Conditioner to wet hair and massage gently. Leave on for 3 minutes. Rinse.
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Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.