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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Faking a professional blowout has never been easier. Use the Kristin Ess Hair 2" Soft Bend Curling Iron to create the soft curves you typically get from a blow dry or to polish the ends and add subtle texture.
POLISHED BEND
Unlike most curling irons that are smaller, you will want to start at the ends and roll up
QUICK + EFFICIENT
Temperature sensing rapid heat technology delivers fast, even heat for more consistent curls and longer lasting styles
SHINE ON
Titanium barrel transfers heat to deliver negative ions that enhance shine and eliminate frizz
SMOOTH OPERATOR
Super smooth barrel with ergonomic thumb grip and heat resistant cool tip minimizes friction on the hair and eliminates creasing
TO EACH THEIR OWN
Digital display + 4 temperature pre-sets (325°F - 365°F - 400°F - 425°F) allow you to customize the temperature based on your hair type and texture
STRESS LESS
Automatic shut-off after 30 minutes, built-in safety stand and 9 ft. swivel cord
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.