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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
For those who are really prone to unwanted brassiness, take at-home toning one step further with purple conditioner. I created this with moisture and tone in mind. Most people who experience brassiness have had bleach or color applied to their hair so moisture and shine are a top priority. This can be used with or without The One Purple Shampoo.
How to:
1. After shampooing + rinsing, depending on the thickness of your hair, squeeze a dime to quarter-sized amount into your palm.
2. Apply to wet hair starting at the ends and working your way up to the top, avoiding the last inch or two near the root.
3. Wait 3 minutes, then rinse thoroughly.
Tip: If ever you over-do it and your hair is too ashy for your liking, just shampoo once with a clarifying shampoo to remove one level of tone.
cruelty free | keratin safe
free of sulfates, parabens + phthalates
Contains Zip-Up Technology (tm), our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.
This product features our Signature fragrance with notes of ambrette seed, magnolia, pear water, night violet, orris butter. new caledonia sandalwood + white amber.
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