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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Craft your dream lashes with greater variety & customization to achieve a new level of advanced lash artistry at home. Stack, mix, & match 3 wisp designs, 3 band widths, & 3 lash lengths for limitless lash extension styles that last up to 14 days. Suitable for any occasion. 54 count per pack. Our new airy wisps are ultra lightweight and designed to layer and adhere to each other with ease using a combination of hollow and fluffy fibers. Stackable and customizable lash extensions for the lash artist at home.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.