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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Red hair always turns heads but only the most vibrant will stop traffic. John Frieda Radiant Red Red Boosting Shampoo enhances the vivid tones of natural red hair or color treated hair, while preserving its vibrancy. Formulated with Vitamin E and pomegranate extract, this shampoo with anti-fade technology protects color, boost softness and magnifies shine. John Frieda Radiant Red Red Boosting Shampoo can help to maintain a salon fresh look and feeling for weeks with the help of John Frieda Radiant Red Red Boosting Conditioner. Satisfaction Guarantee. Limitations may apply.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.