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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Transform your morning makeup routine with perfect lighting. The Beauty Ring is the first-ever all-in-one makeup mirror and ring light combination designed by lighting experts and perfected by celebrity makeup artist Mario Dedivanovic.
Our signature light diffusion is 10x brighter than competitive makeup lights and is the first and only to reach a 98 CRI mimicking true daylight. Combined with our 1x and 5x reversible mirrors, you'll see every detail in true color eliminating uneven makeup and demarcation lines.
The easy and intuitive design includes five brightness settings and three color modes offering perfect lighting for makeup, skincare, content creation, product photography, and teleconferencing. The reversible mirror is easily removed, exposing the built-in smartphone and webcam mount.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.