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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Introducing our new Pro Signature Lavender Collection, a Target exclusive. Tools designed to help you create salon looks at home. And of course, they’re a very aesthetic addition to your bathroom. Meet the Quietair™ Power Dryer. It’s 30% quieter*…that’s right, you can hear yourself think all about your gorgeous style! Don’t take our word for it - The Quiet Mark organization, an independent acoustic testing organization awarded it the Quiet Mark seal! 1875W and 6-heat/speed settings for fast drying and customization for all hair types. The Quietair™ is more than just a pretty dryer, it’s also functional with a lightweight design. No arm workouts here. Set your style tone with fast drying & shiny results with the hairdryer that’s loud on power, but not on sound. MODEL # HTDR5603TGT
*Compared to the Hot Tools 1043 Dryer.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.