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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
This clean facial toner combines 10% glycolic acid, phytic acid, and kombucha tea ferment. A potent exfoliant, it clarifies skin tone and refines texture, clearing and minimizing the look of pores for a fresh, baby-skin glow.
How to apply: Once a day, after cleansing, saturate a cotton pad with toner and sweep over clean skin, or shake two or three drops into hands and press onto clean skin. Wear broad-spectrum sunscreen daily.
Pair with: The Nutrient-Rich Daily Moisturizer, The Wide-Awake Eye Serum.
A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.