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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Need a hair refresh? Remove up to 100% of residue with our lightweight Fructis Pure Clean formula that moisturizes the hair for beautiful softer strands at every wash. Our system cleanses and hydrates for clean, healthy hair with no weigh down. Our technology is infused with Aloe Extract plus Vitamins B3 & B6, and formulated without silicones, parabens, phthalates, or DMDM Hydantoin. All Garnier products, globally, are officially approved by Cruelty Free International under the Leaping Bunny Program.
After using Pure Clean shampoo, apply conditioner to hair from root to tip. Rinse. Add the detangler to your routine to control frizz and untie knots. Up to 96hr of nonstop freshness for hair and scalp.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.