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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Finally: a primer-infused, long-lasting foundation that achieves a soft-focus, non-cakey look and stays put. e.l.f. Cosmetics Camo Powder Foundation is a superior, buildable formula that delivers medium-to-full coverage for an airbrushed, even complexion that’s shine-free and doesn’t feel greasy. The non-comedogenic pressed powder is lightweight, crease-resistant, talc-free, and creates a smooth, natural canvas for all skin types and tones. Choose from a wide range of 30 shades.
Why you’ll love it:
• Primer-infused, long-wear formula
• Buildable formula offers medium-to-full coverage and semi-matte finish
• Creates an airbrushed, even complexion
• Talc-free and non-comedogenic
• Available in a wide range of 30 shades
• Pairs well with the entire e.l.f. Cosmetics Camo Collection
Key Ingredients:
• Lock on Primer Powder: helps your product last on the skin all day
Great For: All skin types
Skin Concern: Oil Control
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. Skin is also free from sulfates.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.