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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Our Natural Almond & Avocado Curl Enhancing Mousse is a must-have for all curl types. This lightweight non-greasy mousse formula dries quickly so you can say bye to frizz and hello to a style with beautiful sheen. Make those curls POP in an instant! Our Design Essentials® Natural Almond & Avocado Curl Enhancing Mousse is a lightweight foam that turns up curl definition, separates curls, and reduces frizz on all curl types.
This mousse is uniquely formulated with wheat protein, an ingredient that penetrates the hair cuticle for stronger, healthier-looking hair. Styling with this gives you a soft, pliable hold and leaves a luminous shine sure to turn heads.
For a stronger hold, try our Design Essentials® Natural Honey Curl Foaming Custard.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.