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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Smooth and straighten hair. Enhance curls and waves. Reduce frizz. Dry gently. Do it all with the Natural Texture Styling System from InfinitiPRO by Conair®. Bring out perfect texture with gentle, adjustable airflow from the new Texture Diffuser that surrounds hair to maximize your unique curl pattern. Vents twist open to create loose, wavy looks and closed for tighter frizz-free curls. With up to 75% less frizz,* you'll see smooth, shiny results. Or experience precision drying with focused airflow from our sleek concentrator attachment that directs air for fast, easy smoothing. Don't have time to waste? The professional AC motor dries up to 50% faster** and lasts up to 3 times longer.** Worried about heat damage? Don't be. Ceramic technology generates infrared heat that dries your hair evenly and gently for a healthier-looking finish. Choose from 3 heat and 2 speed settings to customize styling. When you have your look just right, lock it in with the true cold shot. It’s salon performance at home! *When compared to hair dryers with natural ion generation. **When compared to other Conair® DC motor hair dryer and styler models.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.