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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Color Oops Extra Strength Hair Color Remover is the safest and most effective way to reverse an undesirable hair color application in just 20 minutes! Color Oops corrects your hair color by shrinking the dye molecules, allowing you to simply wash them away.
Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach or ammonia based products. Color Oops Extra Strength is formulated to remove the most difficult colors and color build-up, yet gentle enough that you can re-color your hair the same day.
Color Oops Extra Strength removes artificial color from hair that has become too dark. For instance: if your hair was blonde and you applied a brown color that is too dark, Color Oops can be used to get your hair back to a blonde shade.
Color Oops can also be used to remove artificial color from hair that was lightened but became off-tone. For instance: if you have naturally brown hair and used an ash blonde color and your hair is now blonde with a green tint, Color Oops will remove the green tint, but your hair will remain blonde.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.