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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Introducing the Colgate Optic White Pro Series Battery Toothbrush. With a rubber polishing cup that removes more stains for a bright smile*, this sonic battery power toothbrush has a powerful, yet gentle clean. Featuring a two minute timer to help you clean better, the Colgate Optic White Pro Series Battery Toothbrush polishes teeth. Personalize your clean with two modes: sensitive and regular. This Colgate power toothbrush is battery powered and includes 2 AAA batteries. The Colgate Optic White Pro Series Battery Toothbrush also has a replaceable brush head. For good oral hygiene, brush your teeth twice a day for two minutes. Optic White is made by Colgate, the brand that knows the power of a healthy smile.
*vs. an ordinary toothbrush
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.