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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Experience visibly whiter teeth in just 1 week* with the Colgate Optic White Overnight Teeth Whitening Pen. This Colgate whitening pen contains 21 nightly treatments and has a hydrogen peroxide-based formula that is enamel-safe and designed for no tooth sensitivity**. To use the teeth gel whitening pen, follow your regular brushing routine. Next, dry your teeth, then paint the whitening gel onto clean, dry teeth. The serum dries within seconds and will stay on your teeth overnight while you sleep. To remove the dried whitening gel serum, simply brush your teeth like normal when you wake up the next morning and enjoy a whiter smile. Repeat treatment nightly for 1-3 weeks in a row for best whitening results. Get glowing and start living your life to the brightest with the Colgate Optic White Overnight Teeth Whitening Pen. *when used as directed **during and after the whitening process
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Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.