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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
You can instantly put an end to dry, dull, brittle hair. When you naturally balance hair’s moisture - manageability, softness and shine are just around the corner with Black Vanilla Hydrating Conditioner for Culy Hair. This rich Black Vanilla hydrating conditioner for curly hair can do just that, plus it detangles and makes hair easier to style. The curly hair conditioner blend of Pro-Vitamin B5 and Biotin strengthens and softens hair when it’s wet so there are fewer snags, snaps and tugs. And, it’s light enough to use daily and is also perfect as a co-wash.
After shampooing, work thoroughly into wet hair. Massage gently into your scalp and hair, especially the ends. Leave in your hair for 3 to 5 minutes and rinse well.
Packaging May Vary. What you receive may not be what is reflected on site.
Caution: Keep out of eyes. Not intended for internal use.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.