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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
WHAT IT IS:
Our 4th CLEAN, VEGAN, and buildable TUBING™ mascara that delivers ultra longwearing, dramatic volume for a false lash effect with a semi-matte finish.
WHY YOU'LL LOVE IT:
Dramatic Volume: Creates a buildable false lash effect for bold, eye-catching volume.
Smudge-Free and Long-Lasting: Tiny water-resistant tubes protect against smudging, clumping, flaking, or running—even through sweat, tears, and rubbing.
Gentle Removal: Effortlessly slides off with warm water and gentle pressure—no makeup remover needed.
Ideal for Sensitive Eyes: Clinically tested to be non-irritating, perfect for sensitive eyes or oily skin.
All-Day Wear: Stays flawless for long days and active lifestyles.
KEY INGREDIENTS:
TUBING™ Technology: Forms water-resistant tubes around each lash for unparalleled hold and definition.
Plant-Based Waxes: Enhance lash volume and provide a smooth application.
Gentle Polymers: Deliver ultra longwearing performance without irritation.
WHAT MAKES IT DIFFERENT:
Clean Beauty Innovation: VEGAN and free from harsh chemicals, offering safe, daily use for all skin types.
Healthier for Your Lashes: Leaves no tint or residue behind, promoting healthier lashes with every wear.
Effortless Removal: Outperforms waterproof mascaras with better hold and simple, gentle removal.
CLINICALS:
Clinically Tested: Proven to be non-irritating and safe for sensitive eyes and oily skin.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
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