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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
WHAT IT IS:
The FIRST-EVER TUBING™ mascara. VEGAN, GLUTEN-FREE, PARABEN-FREE
featuring Blinc’s pioneering TUBING™ Technology to deliver an ultra longwearing, natural look with a patent shine finish.
WHY YOU'LL LOVE IT:
Natural Look: Creates a buildable, natural finish that enhances lash length and definition.
Smudge-Free and Long-Lasting: Tiny water-resistant tubes protect against smudging, clumping, flaking, or running, even through sweat, tears, or rubbing.
Gentle Removal: Effortlessly slides off with warm water and gentle pressure—no makeup remover needed.
Ideal for Sensitive Eyes: Clinically tested to be non-irritating, perfect for those with sensitive eyes or oily skin.
All-Day Performance: Stays flawless for long days and active lifestyles.
KEY INGREDIENTS:
TUBING™ Technology: Forms water-resistant tubes around each lash for superior hold and definition.
Plant-Based Waxes: Enhance lash flexibility and ensure smooth application.
Gentle Polymers: Provide longwear performance without irritation.
WHAT MAKES IT DIFFERENT:
Pioneering Innovation: The first TUBING™ mascara, delivering better hold than waterproof mascaras with healthier, easier removal.
Clean and Conscious: VEGAN, GLUTEN-FREE, and formulated without harsh chemicals for safe, daily use.
Healthier for Your Lashes: Leaves no tint or residue behind, keeping lashes healthy and intact.
CLINICALS:
Clinically Tested: Proven to be non-irritating and safe for sensitive eyes and oily skin.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.