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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
WHAT IT IS:
Our 2nd CLEAN, GLUTEN-FREE, buildable TUBING™ mascara that delivers an ultra- longwearing, soft glam look with a semi-matte finish, designed for active lifestyles and sensitive eyes.
WHY YOU'LL LOVE IT:
Soft Glam Look: Creates buildable, natural-looking volume and length with a semi-matte finish.
Smudge-Free Performance: Water-resistant ""tubes"" won't run, clump, or flake, even during sweat, tears, or rubbing.
Gentle Removal: Slides off easily with just warm water and gentle pressure—no harsh makeup removers needed.
Ideal for Sensitive Eyes: Clinically tested to be non-irritating, perfect for sensitive eyes and oily skin.
Long-Lasting Wear: Stays flawless all day, making it perfect for long days and active lifestyles.
KEY INGREDIENTS:
Stearic Acid: Conditions and protects lashes.
Carnauba Wax: Adds structure and flexibility to build volume effortlessly.
Beeswax: Helps bind the formula to lashes for long-lasting results.
WHAT MAKES IT DIFFERENT:
Pioneering TUBING™ Technology: Unlike traditional mascaras, forms water-resistant ""tubes"" around lashes for unmatched durability.
Healthier for Your Eyes: Removes effortlessly without residue or irritation, leaving lashes safe and healthy.
Performance and Care: Combines ultra-longwearing performance with a formula gentle enough for everyday use.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.