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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Our best-selling Braid Balm is the perfect Pre-Braid Prep for smooth frizz-free braids! Braid Balm is formulated with HIx Bond Multipliers to strengthen your hair as you style! Smooth from roots to ends before braiding.
Aroma Experience:
Bondi Beach Day
Transport yourself to a tranquil coastline with a delicate blend of Caribbean coconut and Mexican vanilla orchids. Dip your toes in the sand, breathe in the salty air, and feel the warmth of the morning sun on your skin.
How To Use:
Apply from root to ends before braiding. TIP: Sleep in your braids, wake up with waves!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.