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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Coat your strands in nourishment with this creamy, rich conditioner for curly hair. Blended with sustainably-sourced Shea Butter, Amazonian Nut Oil and Babassu Oil, Born to Repair Nourishing Conditioner intensely hydrates and detangles without the weigh down. This conditioner is a part of the Born to Repair collection, our line of clean and color-caring formulas that help to strengthen and improve the smoothness of curls and coils.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.