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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
For a limited time, get free USPS ground advantage shipping on all orders.
Discover the power of Rose Quartz with this mini eye roller, designed to energize the delicate skin around your eyes and help you fake the awake look. Receive an infusion of self-love and pure energy as you say goodbye to tired eyes and hide last night’s 2AM study session with just a few rolls of this luxury tool.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.