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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
SheaMoisture’s Coconut & Hibiscus Kids 2in1 Curl & Shine shampoo and conditioner is a gentle and nourishing way to ensure your child has soft, shiny, tangle and frizz-free hair, wash after wash! It has the clean and fresh fragrance of coconut oil that kids love. Kids’ hair can be frizzy and as messy as adults! Frizzy hair, knots in curls, Dry hair and tangles are followed by tears—making bath time a dreaded chore. This sulfate-free 2-in-1 removes dirt and impurities without stripping hair of natural oils. Blended with Coconut Oil, Hibiscus Flower, Slippery Elm and Marshmallow Extracts, this 2-in-1 helps to hydrate and soften hair. This shampoo and conditioner will make you want to ruffle your kid’s hair again and again.
This is our best shampoo and conditioner for natural hair and curls by SheaMoisture. It's been tested on our family for generations and never on animals.
BRAND STORY: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.