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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Style your curls in beautifully defined, frizz-free hairstyles with SheaMoisture's Coconut and Hibiscus Hold and Shine Moisture Mist. This gentle styling aid provides a soft hold to your waves and curls while delivering intense moisturization which tames stray flyaways and gives your hair an enviously brilliant shine. SheaMoisture's Coconut and Hibiscus Hold and Shine Moisture mist is gentle enough to be used on dry, sensitive hair. Blended with Fair Trade Shea Butter, neem oil and silk protein, this curly hair frizz control shine spray is perfect to soften, add shine and hold to hair. It also helps moisturize and control frizz.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.