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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Schwarzkopf combines 120 years of hair expertise with a premium, anti-breakage formula that provides a vibrant color result for all hair textures. The Color & Moisture line from Keratin Color is formulated to provide a deep nourishing effect with moisture rich conditioning and long-lasting color. Our anti-breakage technology provides up to 80% less breakage vs. untreated hair. Its 3-step system contains a pre-color serum which conditions the hair before coloring for a more even color result. With Schwarzkopf Keratin Color you can expect professional quality color with long lasting color intensity and 100% gray coverage at home.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.