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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Forget spending hours on multiple liners, shadows, and blending brushes! That era is up in flames with our one-and-done smokey eyeliner stick. Step up your smokey eye game while paring down your product routine with our all-in-one liner and paddle brush to lift and diffuse in seconds. Turn up the heat! Line, blend and lift with ease using our double-ended smokey eyeliner stick.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.