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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Add a luminous pop of color to your cheeks while hydrating your skin with Well People’s Superpowder Blush Powder. This lightweight multi-dimensional blush gives your skin a natural flush and healthy-looking glow with a semi-matte finish. It’s formulated with a plant-powered combo of Olive Derived Squalane, Organic Corn Starch, and Magnolia Bark to deliver lasting hydrating, nix excess oil, control makeup creasing, and calm skin for a smooth application and radiant complexion.
Why you’ll love it:
• Lightweight baked powder formula hydrates skin
• Gives cheeks a natural flush of color and luminosity with a semi-matte finish
• Helps control excess oil and makeup creasing for a smooth application
• Infused with plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Magnolia Bark
• Talc-free
Plant-powered Ingredients:
• Olive Derived Squalane: hydrates face
• Organic Corn Starch: controls excess oil and makeup creasing
• Magnolia Bark: calms skin to look luminous and smooth
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.