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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
NICEBAY Thermal Brush – Achieve salon-quality volume at home with this innovative styling tool featuring soft, flexible, and cool-to-the-touch silicone bristles. Designed for better grip and shiny, smooth results, the bristles stay cool during use, making them gentle on your hair and allowing you to get close to the scalp for added volume at the roots. With 430°F Professional High Heat and 2 Heat Settings, this versatile hot brush is perfect for all hair types, offering fast, long-lasting results. The unique silicone bristles help smooth out kinks, control flyaways, and create beautiful volume, leaving your hair sleek and styled. Ideal for everyday use, this styling tool is your go-to solution for quick and effortless hairstyling with professional results.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.