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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Balm-to-oil emulsifying Korean formula erases waterproof makeup, sunscreen, & impurities from pores. Dermatologist tested to be less irritating & support the skin barrier.
Formulated with 27 skin conditioning agents, including:
✓ Cherry Extract to help calm & brighten skin
✓ 6 ferments & probiotics to help support skin's microbiome
✓ 4 core types of hyaluronic acid to help add & retain moisture
✓ Niacinamide to help even skin tone
✓ Soluble collagen to help penetrate & plump skin
This formula is non-comedogenic, fragrance-free, cruelty free, & sensitive skin friendly.
PRO TIP: For a double cleanse, pair with a MakeUp Eraser.
Includes: 1 Jar of Cloud Cleanse MakeUp Erasing Balm (1.28oz) + Spatula included
In a Consumer Lead Study:
*Based on a 10-Day Consumer Study with 35 femail particpants between the ages of 18-64.
100% agree it left skin feeling clean & smooth
100% agree no stripping or unevenness in skin after use
94% agree: no residue, no breakouts, no stripping
91% said it left skin feeling my hydrated & plumper after first use
HOW TO USE: Scoop a dime-sized amount of balm into your hand. Apply to dry skin, gently massaging in circular motions, including around the eyes to remove eye makeup. Remove with warm water or a MakeUp Eraser.
Packaging contains recycled content.
Packaging uses plastic alternative such as FSC-certified paper, aluminum, steel, or glass with great potential to be widely circular for majority of product packaging. At least 50% of the packaging must use an alternative to plastic to qualify for this pillar.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.