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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Weightless Shine Air Dry Creme
I've always dreamed of that wash-and-go life… now it's just reality. If you only have time for one product, let this be the one. It smooths, adds shine, separation and texture, what more could you want!? It can be used on any hair texture; straight, curly, thick, fine or frizzy, to achieve an effortless, polished look.
One and done.
How to:
1. Air dry freshly cleaned hair about half way, or until your natural wave pattern starts to form.
2. Work a dime to quarter-sized amount of this through your hair and allow it to finish air drying.
3. Scrunch hair as needed.
Tip: Mist hair with water to reactivate product next day
Contains Zip-Up Technology, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
cruelty free | color + keratin safe
Free of sulfates, parabens + phthalates
Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.