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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.