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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Our best-selling Custom Shampoo for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Shampoo for Straight Hair is formulated with Coconut Water to clean and hydrate hair without weighing it down. The gentle foaming ingredients have been specifically formulated for Straight Hair, with conditioning silicones to soften strands.
Function of Beauty’s custom haircare line allows you to customize the perfect shampoo for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Shampoo based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Straight Hair Shampoo.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Customize this shampoo and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend Volumize, Strengthen, and Anti-Frizz #HairGoal Boosters.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.