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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
NEW SHADES!
You asked, we glistened – e.l.f. Cosmetics’ Halo Glow Liquid Filter is now available in 15 shades to suit an even wider range of skin tones and undertones! The unique formula enhances the overall look of skin while imparting a soft-focus radiance. Wear on its own, under or over makeup; mix with your favorite foundation for a dewy finish or use as a highlighter to illuminate the high points of your face.
Why you'll love it:
• Glowy makeup - skincare hybrid for dewy skin
• Complexion looks healthy and more radiant
• Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or us as a highlighter
• Glass container is recyclable
• Now available in a range of 15 flexible shades for even more skin tones and undertones
Great for: dry, oily, and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.