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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Blonde hair tends to dull and lose its vibrancy over time. Whether colored or highlighted, it can become grey or overly transparent. Enriched with nourishing ingredients—almond butter and buriti oil—and combined with an acidic pH of 4.5, this mask minimizes porosity, hydrates hair, fixes natural oxidation, and evenly distributes color. The selection of pigments and apricot oil enhances honey and golden tones for a sun-kissed glow.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.