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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
MAXIMUM HYDRATION FOR NATURAL HAIR: Get the beautiful hair you desire with our Butter Cream Daily Moisturizer. Uses Shea butter to lock in moisture from the root to the tip of every strand of hair.
PROMOTES HAIR GROWTH: This everyday moisturizer has Vitamin E oil to encourage hair growth while preventing hair loss. It does this by enabling better blood flow to the scalp.
IMPROVES SHINE AND SOFTNESS: Due to the Vitamin E oil and Cocoa butter being used directly on the hair it begins to condition the hair making it more lustrous and stronger than ever.
REDUCES FRIZZ AND FLY-AWAYS: Our butter cream reduces frizz by smoothing the hair's cuticle, adding natural shine and softness without leaving the hair greasy or heavy.
GREAT FOR STYLING: Can also be used as a setting cream to create soft, smooth and shiny two strand twist and twist-outs.
INGREDIENTS: WATER (AQUA), GLYCERIN, BUTYROSPERMUM PARKII (SHEA BUTTER), CETEARYL ALCOHOL, COCONUT OIL, AMODIMETHICONE, BRASSICAMIDOPROPYL DIMETHYLAMINE, OLEA EUROPAEA (OLIVE) FRUIT OIL, THEOBROMA CAOCAO (COCOA) SEED BUTTER, PRUNUS AMYGDALYS DULCIS (SWEET ALMOND) OIL, TRITICUM VULGARE (WHEAT) GERM OIL, PEG 4 HYDROGENTATED CASTOR OIL, CETEARETH-20, ALOE BARBADENSIS LEAF JUICE, HYDROLYZED SOY PROTEIN, PANTHENOL (PRO-VITAMIN B5), ASPARTIC ACID, FRAGRANCE, CYCLOPENTASILOZANE, IODOPROPYNYL BUTYLCARBAMATE, DMDM HYDANTOIN, BENZOPHENONE-3, TOCOPHERYL ACETATE (VITAMIN E), TETRA-SODIUM EDTA, SIMETHICONE, BHT.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.