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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
This intensive hydration hair masque infuses hair with a powerful dose of moisture and nutrients. This deep conditioning hair treatment masque is made with Shea Butter, and Mafura and Baobab Oils that are blended with antioxidant-rich African Rock Fig to restore and lock in moisture while deeply conditioning. Smoothes and fortifies follicles for stronger, healthier, frizz-free hair. This hair masque blends certified organic Shea Butter, Honey, and Mafura and Baobab Oils with antioxidant-rich African Rock Fig to restore and lock in moisture. As is the case with all SheaMoisture hair products, this intensive hydration hair masque is formulated with no sulfates, no parabens, no phthalates, no mineral oil, no animal testing, and no petrolatum. To use: Section clean, wet hair. Apply this deep conditioner generously. Use a wide tooth comb to distribute this hair product evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For extra conditioning, cover hair with a plastic cap. Apply moderate heat for up to 30 minutes. When using a steamer, do not cover hair. Moist heat will add to the masque's hydration. Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.