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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
SheaMoisture’s Coconut & Hibiscus Curling Gel Soufflé is blended with certified Shea Butter which helps to deliver instant hydration to dry, over-processed curls. Blended with agave nectar, flaxseed and coconut oil, this nourishing styling aid from Shea Moisture is designed to moisturize and protect your waves and curly hair. SheaMoisture’s Coconut and Hibiscus Curling Gel Soufflé is blended with certified Shea Butter which delivers instant hydration to dry, over-processed curls. Apply this hair gel sparingly on wet or dry hair. Comb through with a wide tooth comb or fingers to shape curls. For tight coils, kinky or wiry hair, or for twist out styles apply to wet hair for maximum control and sealing properties. Allow time to dry. When you are using a blow-dryer choose a cool setting. Apply to dry hair to reduce flyaways and frizz. BRAND STORY: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.