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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie for Thick, Curly Hair 12 oz. helps give you soft, silky and defined curls! Our Curl Enhancing Smoothie, enriched with Silk Protein, Neem and Coconut Oils and Shea Butter, helps to define curls, restore moisture, reduce frizz and create shine. Great for conditioning hair without weighing it down for bouncy, healthy curls. This curl enhancing cream is formulated with Coconut Oil, Silk Protein and Neem Oil. Formulated with no silicones, no sulfates, no parabens, no phthalates, no mineral oil and petrolatum. How to Use: Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids and wash-and-go styles. We are natural, sustainably produced goodness. Hair care made with love for you and your body. SheaMoisture is pioneering fair trade through Community Commerce at home and abroad. OUR STORY: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.