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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Your hair, Your goals, Your rules - from Function of Beauty comes the newest innovation in styling. Our new styling products are perfectly crafted to enhance your natural hair type and are customizable to your unique hair goals. The result? An effortless look with no crunch, no hassle.
Our Custom Super Shape Curl Cream for Curly Hair shapes your natural curls with flexible hold and hydrated, touchable retention. Our plant-based, lightweight Curl Cream is formulated with Castor Seed Oil and Moringa Oil to define manageable, hydrated curls with non-tacky and weightless finish. Sugarcane-derived Hemisqualane reduces frizz, enhances elasticity and prevents hair breakage while strengthening curls with each style.
All of Function of Beauty's styling essentials are formulated with Tara Pod Extract and Sunflower Sprout Extract to defend your hair with or without heat. This combination of ingredients provides the ultimate protection for your hair from heat, urban pollution, UV stress, and color fading to maintain your style.
Customize this cream base by mixing in up to 3 Hair Goal boosters. For Curly Hair, we suggest adding in Curl Definition, Anti-Frizz, and Shine. Apply to damp hair and distribute evenly from roots to ends. Scrunch and let air dry or diffuse dry as desired.
Our exclusive Mango fragrance – with notes of mango, grapefruit, and mandarin - leaves hair smelling fresh with a fruity twist.
All Function of Beauty customizable haircare is suitable for sensitive skin and are dermatologist tested. We believe in clean and conscious care - that’s why our custom curl cream is 95% naturally-derived*, alcohol-free, paraben-free, silicone-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
*per ISO 16128
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.