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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Our best-selling Custom Conditioner for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Conditioner for Straight Hair is formulated with Avocado Oil to seal moisture. The complex of silicones and conditioning agents are included in the base formula at a specific level for Straight Hair leaving hair moisturized
Function of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Conditioner based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Straight Hair Jumbo Conditioner.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Customize this conditioner and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend mixing in Volumize, Strengthen, and Anti Frizz #HairGoal Boosters. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom straight hair conditioner is 96% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with 50% recycled plastic
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.